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Grow your network to hundreds of contacts in three easy steps

Posted By: Nimish Thakkar In: Networking
Networking is a powerful tool that can catapult even ordinary careers to extraordinary heights. From entry level employees to business owners to politicians, individuals at all levels have leveraged networking to achieve their professional aspirations.
Networking is a powerful tool that can catapult even ordinary careers to extraordinary heights. From entry level employees to business owners to politicians, individuals at all levels have leveraged networking to achieve their professional aspirations.

Despite its proven effectiveness, many fail to exploit "people power", mostly due to self-imposed, often myopic, misconceptions. I have come across myths ranging from "I am not a very people person" to "I don't know a lot of people".

In this article, I will show you how you can grow your network in three easy steps.

1. Snowball your network

Not too long ago, an insurance agent called me. He started the conversation as follows: "Hi Nimish, XYZ asked me to get in touch with you because she thought you would be interested in speaking with me." From his tone, I could tell -- as most of us can -- that he was a telemarketer and my first instinct was to run, but since he had mentioned my colleague's name, I allowed him to continue.

At the end of the conversation, he asked me if I knew someone who could benefit from a similar discussion (I would prefer to call it a monologue). Even though I wasn't interested in his services, I knew some people who were actively looking for insurance products. Serendipity? I don't know.

The agent had utilized what I prefer to call "the snowball technique". Many of us may never need to sell insurance but the principle of snowballing can be applied to our networking efforts as well.

If we make a conscious effort to ask everyone in our contact list to introduce us to a few of their contacts -- we must be prepared to reciprocate if necessary -- and if we were to ask each of those contacts to introduce us to a few more (and repeat the same process over and over), within a few months our network could easily grow to hundreds if not thousands of contacts. How you use them is entirely up to you.

2. Network with the well-networked

Connecting with the well-connected is a very powerful strategy. Industry leaders, authors, experts, speakers -- these individuals have a following of their own and connecting with just a few of these could enable you to tap into a pool of thousands of potential networking contacts.

3. Read and write

Of course, I know you can read and write. I am referring to professional literature. When you read professional literature or write for trade journals, academic publications, magazines, blogs, and other publishing avenues, you will get solid exposure to a large pool of readers. Writing is not just a PR exercise. Every reader is a potential networking contact.

If you are a voracious reader, consider writing short e-mails or letters appreciating the work of authors who caught your attention. If done consistently, these short exchanges could be precursors to some very interesting networking opportunities.
Comments
Posted by: ann
This was a great articleThanks Once Again
Posted by: Ellen
Your networking ideas were very concise and specific.  I do not consider myself a very good networker and those are just the type of ideas I need.  I am especially going to try #3, since I am a voracious reader.  I am always more comfortable talking/writing to people when I have a specific topic to focus on.  I feel very intimidated making general "small talk" to strangers.
Posted by: Darell Tapp
Any leads on "Networking" in Sales for Arizona?
Posted by: Kathy Owens
Hello,The idea of reading trade journals interests me.  Please suggest how I can find out what publications are out there.  I am interested in health information (especially the current trends and medical software being used).
Posted by: Ron Rowe
Definitely helpful.  Networking is a tremendous asset when performed properly. Hard work always pays off, but smarter hard work (arrived via networking) pays off in huge dividends.
Posted by: Debra Tanner
Yes, networking is powerful.  I use items 2 and 3, as well as attend weekly networking events in my State.  Networking not only assists one with gaining employment, but it also attracts new business associates.Thank you for the opportunity to comment on the article.
Posted by: Denise Jenkins
I received your information and I have seen how networking does work. As long as the right connection is made with the right people!
Posted by: Glynis Mcduffey
Very interesting ideas, I am going to try #2 first and see how it goes. Thank you very much for the ideas. I needed some kind of direction on networking because I have been out of touch with the bussiness world for a while and need new contacts.
Posted by: Nita Larabee
Thanks for the suggestion.  I am starting with this very email!
Posted by: Jim Hulton
80% of the jobs are found by networking. Keeping in touch with those who are in touch is a great way to stay connected in the business/searching for jobs world. Always be ready to ask others whom they know that could help you in your job search. People are most usually cooperative to provide help to those in need when asked properly.
Posted by: Kathy Owens
Thank you for the networking advice.  I am interested in suggestions on how to go about networking.  I'll keep trying to increase my contacts.  
Posted by: Jesse Austin
I need all the advice I can get and this is going to help me out greatly. I am always trying to keep my options open or have something/one to fall back on.
Posted by: Rosa Guzman
Thank you this will help me a lot to find a job. Thanks for the advice.
Posted by: Miles Griffith On: 10/5/2009 3:51:26 PM
I think that neworking and the ideas adhering to the article are conducive to revamping consumers who view networking as a usage for mitigation. Aformenitioned usages adhesive defensibly permissible would be viabilty, feasibilty, and adhesion.
Posted by: Jane On: 10/28/2009 3:28:41 PM
Thanks for the tips.  I agree networking is very important and saw some benefits.  However, I also saw that some introductions led to no where.
 
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